Honor, a start-up focused on care for the elderly, isn’t just looking to use technology to improve things; it’s looking at the people, too. Honor co-founder Seth Sternberg thinks a lot of the problems in the elder-care industry stem from the way we compensate and incentivize employees. Apparently, most caregivers are contract employees, with no long term relationship to the employer, and little to no opportunity for advancement. Honor is changing that by bringing their staff on as W-2 employees. It will be interesting to see the effect it has, and if other organizations follow their lead.
