Silicon Valley Looking at Seniors

With the growing elderly population, their financial stability, and the revenue possibilities, it should be no surprise that startups are finally starting to look at seniors as a viable market. Kylie Gumpert reports for Reuters on a number of companies in this space, covering primarily monitoring equipment startups — the 21st Century solution to “I’ve fallen and I can’t get up”. It remains to be seen if “Nurse Molly” will be better than Siri, but Price Waterhouse Coopers expects these startups to disrupt the current $64 billion industry.