With the growing elderly population, their financial stability, and the revenue possibilities, it should be no surprise that startups are finally starting to look at seniors as a viable market. Kylie Gumpert reports for Reuters on a number of companies in this space, covering primarily monitoring equipment startups — the 21st Century solution to “I’ve fallen and I can’t get up”. It remains to be seen if “Nurse Molly” will be better than Siri, but Price Waterhouse Coopers expects these startups to disrupt the current $64 billion industry.
