Apparently, there’s a movement afoot to rebrand senior centers with hip, new names. In a rare, no-subscription-required Wall Street Journal piece, Jennifer Levitz covers this phenomenon. In one example, Rochester Senior Center is becoming known as “125 Live”. But reviews from the residents are mixed, to say the least. There are some pretty funny quotations in the article. What do you think? Do you want (or do you already have) a “cool” brand for your senior center?